Market and Product Development

The training program will highlight the relationship between product and market development and introduce participants to the various stages and factors involved. Real world examples and case studies will be included and encourage the participants to think critically about policy decisions that can assist SME product development and marketing efforts.

Objectives:

• Raise awareness of the link between product and market development
• Introduce the challenges and stages involved in product development
• Highlight the importance of coordinate market research strategies and analysis
• Guide participants through the processes involved in pilot tests and product roll-outs

Outcomes:

Following the completion of the workshop, the participants are able to possess an understanding of:

• Relationship between product and market development
• Stages involved in product development
• Importance of market research and development
• Pilot tests and product roll-outs